brand assessment & strategy

This is where we dive into some research about who you are: your brand strengths, weaknesses, beliefs, ethos, mission/promise, differentiators and value offerings. Once we do this we give you your brands “Blueprint” i.e: your positioning, your unique offerings and the benefits it has in the world. In order for us to do this we do a strong competitor analysis to highlight growth and pain areas to focus on.

The creative part of the assessment is always fun - creating your brands tone of voice and an in depth buyers persona (a fictional character who typically buys your service/product).

This is an important step in really understanding the inner workings of your brand and who it’s going to reach.

SOCIAL MEDIA STRATEGY

The roadmap that guides your social media presence. The online journey is long and it helps to be prepared so you can savor the scenery. Before venturing off into the online world, its worthwhile knowing where you are going, what your vantage points are and how you can best create a meaningful, valued presence in the virtual space.

This is where we gather and flesh out all the information about who you are targeting, how you are speaking to them, how they are speaking to you, what are the ways you can create more value, reach your goals and increase overall sales. If you’re a start up business this would be an opportunity to create a power brand identity and strategy. The desired “end” result helps pave the way, with a clear & practical toolkit, that grows your brand to reach a desirable destination.

REEL CREATION

Reel content has become a powerful tool to further visually communicate your story through video. In an infinite online world, with so many businesses that are amongst you, your content is what imprints in your audience's memory - the aesthetics, the visuals, the language, and the feeling it evokes within someone.

It is crucial in this vast, fast-moving online space to have effective, strategized, beautifully curated content. I’ll help you craft the best visuals so that it imprints on your target audience.

The pulse that keeps your brand and your social strategy alive. Managing and maintaining social media effectively is more time consuming than it looks. Before you start having conversations with your potential customers, you need to capture their attention and gain their trust and loyalty with your business. This process takes time, but with engaging content that your audience enjoys and wants to share or have a relationship with, it happens naturally. This is where we support you.

With the monthly management services, you can free up a lot more time to focus on other aspects of your business. This is a tailor-made package based on the needs of your business.

Ad campaigns are an essential part of reaching more people that align with your target audience. With strong strategic implementation beforehand, we can hopefully turn them into loyal customers.

These ads run off the back-end of Facebook, and across Instagram as well. Each one is unique. Each ad campaign is tailored.

Copywriting is the essence of your brand. Great copywriting is the art and science of strategically delivering words, written or spoken, that gains people’s attention to take some kind of action.

Knowing the language that resonates and lands with your target audience is the key to your business succeeding. With our wordsmith skills we’ll help you flesh out and discover your unique language to communicate your brand.

We assist businesses with a variety of copywriting tasks. From website copy, to social media posts and ads, email marketing, events, blogs and newsletters. We’ll help you say what’s true to your brand in the best way possible.

We specialize in supporting brands to share their stories through striking and unique design templates, as well as curating visually aesthetic and captivating feeds that reflect a brand’s essence. Whether you need presentation materials, Instagram stories or feed templates, e-books, or more, we create designs that communicate your brand's offerings and story in a way that will support you in creating a strong visual narrative for your audience to get familiar with. Our co-creation process includes collaboration across various branding applications, such as business cards, social media marketing, cookbooks, newsletters, website design, presentations and template design, and more. With an intentional and introspective approach, we work closely with you to discover the distinctive character and visual narrative of your brand. If you’d like to explore this offering, please reach out for a free 15minute call here.